Answear.com with online sales up 82 percent year-on-year in Q1 2021
Answear.com, leading e-commerce fashion retailer in Central and Eastern Europe, according to preliminary data generated in Q1 2021 127 million PLN of on-line sales, it means the growth by 82% year-on-year, what translates into equally dynamic growth of sales revenue, which in the same period grew by 76% year-on-year and amounted to PLN 122 million.
- The lockdowns introduced in the first quarter in all the markets where we operate help to achieve higher sales dynamics of the Company, contributing to the consolidation of the observed trend of transition of customers from offline to online shopping. Closure of stationary stores encourages customers to shop online, so we acquire new customers, while improving the indicators of visits, average basket and conversion and, as a result, strengthening the dynamics of sales growth. - Krzysztof Bajołek, Answear.com CEO comments.
Freezing weather, which we witnessed in Poland in the 1st quarter of this year, also supported Answear.com platform sales. Sales of autumn-winter collection was much better than last year and above the sales target. Answear is well prepared for upcoming warming up. The current offer is dominated by the new spring collection, which is complemented by new brands such as: Elisabetta Franchi, Tory Burch, Penny Black, Max Mara Leisure, The Kooples, Liviana Conti, Stella McCartney, 4F, Wolford, Samsoe Samsoe, Uvex, or CMP.
- We are a multibrand platform operating on the Internet, such a model of operation enables us to act flexibly and react quickly to current trends on the market and adapt our offer to the current needs of consumers. You could see it recently, during the consecutive lockdowns, when the demand for casual clothes was growing and falling on formal clothes, and also during the last prolonged winter, when the customers were willing to buy warm clothes even in March. Naturally Answear, because of availability in the offer of many brands, could satisfy reported needs of the customers, what in effect positively influenced the sales of the Company. - adds Krzysztof Bajołek.