Answear.com enters the Croatian market

Answear.com, a leading fashion e-commerce seller in the CEE region, expanded its activity by another market. The company started the sale in Croatia, which is the 9th country, where the Polish online multibrand shop operates. Consistent foreign expansion is a result of a strategy of building a fashion e-commerce leader in the CEE region.

In the last weeks Answear.com dynamically extended the scale of its activity. At the end of August, the company started its activity in Greece, and now in Croatia. This proves a consistent execution of IPO goals, which were among others: expansion of the company into CEE countries.

Answear is already present on 9 markets in the CEE region: Poland, Czech Republic, Slovakia, Hungary, Romania, Bulgaria, Ukraine, Greece and Croatia. As a target we want to be present in all the countries of Central and Eastern Europe, including all the Balkan countries. We could not miss Croatia, it will be one of the most important markets for us in this region. - comments Krzysztof Bajołek, CEO of Answear.com

It is worth to emphasize, that Answear.com has a rich experience and logistic possibilities in deliveries to the countries of Southern Europe, among others Romania, Bulgaria or Greece. It will certainly facilitate an effective operation in another country in the Balkans, which is Croatia.

Internet penetration in Croatia is at a high level, statistics and market research show that Croatians have grown fond of online shopping, buying more with bigger willingness. Fashion products are particularly popular. Fashion, taking care of one's appearance is important for Croatian consumers, especially for women who are the center of our attention. Competition in the market is not yet as strong as in Western Europe and we have significantly expanded and further developed our product range, which allows us to meet customer tastes also in new markets, so we hope to become quickly one of the leaders in online fashion sales. - adds Krzysztof Bajołek