resumes operations in Ukraine, a leading fashion e-commerce seller in Central and Eastern Europe, resumed its activity on the Ukrainian market. After a period of test orders, the company resumed regular sales throughout the country, excluding the south-eastern part of Ukraine, where hostilities are still ongoing. after more than two months of downtime comes back to the Ukrainian market. The company started servicing orders on the territory of the whole country, excluding the regions covered by military actions. For the moment the company realizes only pre-paid orders.

We are pleased that the situation across our eastern border has improved significantly in recent weeks. We can see that the western part of the country is gradually returning to normality, people are starting to return to their daily duties, life is slowly starting to go on as before the war. This is why we have decided to relaunch our operations on the Ukrainian market, just as the Ukrainian authorities have encouraged us to do. Initially, we started with test sales, and now we are processing regular orders. We see interest from the Ukrainian people, however it is too early to be able to assess to what extent the war influenced consumer behaviour of the Ukrainian people - comments Krzysztof BajoĊ‚ek, CEO of

The whole Company got involved in helping the inhabitants of Ukraine. so far, in various forms, already handed over the amount of over PLN 830 thousand, both in the form of cash donations, as well as in kind help in the form of clothes for refugees coming to Poland, or shipments of the most needed items (such as sleeping bags, power banks, thermal underwear), distributed by the Answear office in Lvov, which is still operating. employees actively joined the aid action, organising accommodation, transport, food, or helping in refugee centres, for which we are extremely grateful. We will continue our support, 5% of sales in Ukraine in the first month will be donated to help those affected by the war in that country. - adds