enters the Italian market, a leading e-commerce offering fashion and Home & Lifestyle products in the Central and Eastern European region, has taken another important step towards foreign expansion and started operating on the Italian market. This is the 12th market in which operates and the first in Western Europe. 

- Italy is one of the largest markets in Europe, home to a relatively wealthy society. Italians attach great importance to their appearance and what they wear. We hope that our skillfully selected offer of premium brands will meet with great interest, which will translate into the value of medium-sized baskets. All this allows us to be optimistic about the development on this market - comments Krzysztof Bajołek, president of the management board of 

Italy is a highly developed country with a large population of over 61 million people. Italian society is mature in terms of consumer habits and willing to spend money on clothes. Additionally, many Italians practice sports, which may influence interest in the offer of the Sports & Outdoor category. 

- We are glad that we managed to enter the Italian market. For a fashion company, presence on this market is important because Milan is the capital of world fashion and everyone associates Italy with fashion and well-dressed people. On the one hand, it is a market with relatively high competition, but on the other hand, we see space for our activities and we believe that we will be able to achieve an appropriate scale of operations - adds Jacek Dziaduś, vice-president of the management board for finance at operates in 12 European countries. These are: Poland, Czech Republic, Slovakia, Hungary, Ukraine, Bulgaria, Romania, Greece, Croatia, Slovenia, Cyprus and Italy. Sales are geographically diversified, with no single market accounting for more than 30%. share in the Company's total revenues.