Answear.com increases sales and reports improved profitability. EBITDA after the first three quarters of 2025 reached PLN 45.1 million

Answear.com, one of the leading premium & high-end fashion retailers in Central Europe, summarizes its financial results for the third quarter of 2025. The Company continues to consistently implement its communicated strategy and is strengthening profitability. After the first nine months of 2025, revenue reached PLN 1.15 billion (+17.4% y/y), and EBITDA rose to PLN 45.1 million compared with a loss of PLN 4.7 million in the previous year. At the same time, EBITDA for the last 12 months ended Q3 amounted to PLN 84 million, exceeding the assumptions of this year’s incentive program set at PLN 80 million. The sales margin increased by 1.4 pp y/y to 40.9 percent despite strong price competition and the sales season.

“In the third quarter, we maintained solid, double-digit revenue growth while once again significantly improving profitability, returning—hopefully for good—to a sustainable, profitable growth trajectory. This is a clear signal that we are successfully monetizing the transformation of our product offering and the repositioning of the brand toward the premium and high-end segments. We continue to increase the share of premium brands in sales, strengthen brand recognition, and observe rising loyalty among new customer groups,” comments Krzysztof Bajołek, CEO of Answear.com.

After the first nine months of 2025, the Group’s revenue amounted to PLN 1.15 billion, growing 17.4% y/y. This result was achieved despite the negative impact of exchange rates, which reduced the growth rate by approximately 3 pp. The sales margin increased to 40.9 percent (+1.4 pp y/y), and in the third quarter alone improved by 0.7 pp y/y. At the same time, the Company significantly improved its EBITDA result, achieving PLN 45.5 million compared with a loss in the corresponding period of 2024. The PRM segment is also developing very dynamically, increasing its revenue by 49 percent y/y to PLN 140.8 million. At the operating profit level, PRM generated approximately PLN 3.1 million, in line with the Company’s assumptions.

“After the first nine months of 2025, we recorded a clear improvement in EBITDA, and the result for the last 12 months ended the third quarter reached PLN 84 million, above the incentive program target of PLN 80 million for 2025. In the third quarter, we faced promotional pressure from end-of-season sales, but we maintained cost discipline and sales growth, confirming the resilience of our business model. The ratio of marketing costs to online sales fell to 18.9% from 20.8% a year earlier, and the effects of the transformation of our assortment are supporting margin recovery and further profitability growth,” says Jacek Dziaduś, CFO and Vice President of the Management Board of Answear.com.

Marketing costs after the first nine months of 2025 amounted to PLN 211.4 million compared with PLN 202.3 million a year earlier, although their ratio to online sales dropped to 18.9 percent from 20.8 percent. The past quarter was a period of “settling in” the implemented changes to Answear’s product offering and monetizing investments related to the brand’s repositioning. During this period, the Company acquired additional brands, strengthening its portfolio. New arrivals to the Answear.com offering included, among others, Kenzo, Fusalp, Trussardi, and Nokwol. New brands added to PRM included WRSTBHVR, Willy Chavarria, and Max Mara (footwear).

At the same time, in September Answear launched another broad-reach marketing campaign, continuing activities from Q2 aimed at increasing brand awareness, organic traffic, and customer return rates.