Answear.com reports 13% revenue growth in 2025

Answear.com, one of the leaders in the premium & high-end fashion segment in Central Europe, has summarised its preliminary sales results for Q4 2025. Despite an exceptionally high comparative base from the prior year and unfavourable currency conditions (appreciation of the PLN), the Company delivered positive sales dynamics. In Q4 alone, preliminary sales revenues reached PLN 553 million, representing a year-on-year increase of 4%. On a cumulative basis, after 12 months of 2025, Answear.com recorded revenues of PLN 1,698 million, corresponding to a solid double-digit year-on-year increase of nearly 13%.

In the past quarter, we faced an exceptionally high comparative base, which, combined with a challenging macroeconomic environment, resulted in growth dynamics below our ambitions and internal targets. This outcome was materially affected by the situation in selected Central and Eastern European markets, including Slovakia, Romania and Bulgaria, where economic conditions and a deterioration in consumer sentiment led to increased price sensitivity and more restrained purchasing behaviour, commented Krzysztof Bajołek, President of the Management Board of Answear.com.

In this context, the Polish market stood out, recording a solid 11% increase in sales. This reflects the effectiveness of intensified marketing activities and the refocusing of promotional expenditure on the domestic market.

For another consecutive quarter, we have been facing an appreciation of the Polish zloty, which has a material impact on our reported results: online sales growth expressed in constant currencies was nearly twice as high. Relatively high temperatures in Q4 shifted peak demand for winter apparel. Currently, with the onset of low temperatures in January, we are observing an increase in sales of the winter collection, said Jacek Dziaduś, Vice President of the Management Board and Chief Financial Officer of Answear.com.

A significant factor shaping the market environment in the past quarter was intensified price competition. The largest players in the e-commerce segment pursued aggressive discounting policies, resulting in the widespread presence of deep promotions.

“While deep promotional campaigns are attractive to consumers, such an intense price war in the market directly affects the margins and sales profitability we achieve. In addition, after three quarters characterised by satisfactory profitability, in Q4 we opted to intensify brand-building marketing activities, with a concentration of related costs in October. Combined with high price competition in November and December this year, achieving the assumed EBITDA target of PLN 80 million has become difficult under the current circumstances,” added Krzysztof Bajołek.