Answear.com Reports 6.6% Revenue Growth in Q1 2026
Answear.com, one of the leading premium & high-end fashion platforms in Central Europe, reports preliminary sales results for Q1 2026. Preliminary revenue in Q1 2026 amounted to PLN 375.7 million, representing a 6.6% increase year-on-year. Despite challenges in the early months of the year, the Company delivered positive sales momentum, recording a notable rebound in March alongside the launch of the new collection.
- We entered the new year with an optimal inventory level, which allowed us to better prepare our offer for the upcoming season. The clear rebound we observed in March, driven by rising temperatures and a very well-prepared spring collection, confirms the validity of this strategy. The change in weather and growing interest in new arrivals give us optimism regarding results in the coming quarters - comments Krzysztof Bajołek, CEO of Answear.com.
During the clearance months of the reported period - January and February - the Company recorded lower sales growth rates, which were attributable to strong sell-through of the autumn-winter 2025 collection in the preceding quarter. Sales rebounded in March.
In 2026, the Company is implementing a revised promotional spending policy focused on optimization and cost efficiency. Following a period of record-high marketing expenditure in Q4 2025, Answear.com is transitioning to a more balanced approach to building reach, concentrating on channels with the highest return on investment.
- This year, we are focused on maximizing the efficiency of our marketing activities. The intensive brand awareness investment phase carried out last year provides a solid foundation and will yield returns in the coming quarters. We are now focused on precise budget allocation across individual communication channels to optimize return on investment. Our priority is to improve the marketing cost-to-sales ratio while simultaneously growing revenue and strengthening our market position - says Jacek Dziaduś, CFO of Answear.com.
About Answear.com:
Answear.com is one of the leading premium & high-end fashion platforms in Central Europe, offering a wide selection of clothing, footwear and accessories from over 800 global brands. The assortment includes curated women’s, men’s and children’s collections spanning premium, sports and denim brands. Answear.com currently operates in 12 markets, with plans to expand further. Since its inception in 2011, the Company has won over 50 awards and accolades and earned the trust of thousands of customers by delivering continuous fashion inspiration in collaboration with trendsetters and fashion industry experts. The Company operates its own logistics center and proprietary IT solutions, enabling high operational efficiency, cost minimization and an attractive pricing policy for customers. All items in an order are shipped in a single parcel - for the benefit of the environment and customer convenience. Answear.com is committed to fast delivery (including same-day delivery in selected Polish cities) and service quality. Its loyal customers benefit from the Answear Club loyalty program, which offers purchases at even more attractive prices.
About PRM:
PRM is a brand created to address the needs of the metropolitan community by offering curated brands from the high-end fashion & sneakers segment, as well as unique collaborations and activities promoting culture and design. Its product offering includes brands such as adidas Originals and New Balance, as well as labels recognized and valued across Western Europe, including Kenzo, MM6 Maison Margiela, Rick Owens, J.W. Anderson, Ganni, Paul Smith, Fred Perry, Barbour, Coperni, Axel Arigato, Sportmax and Carhartt WIP. Since April 2024, PRM’s first brick-and-mortar boutique has been located at the Fabryka Norblina complex in Warsaw, featuring a curated selection of the most compelling products available on PRM.
For additional information, please contact:
Paweł Strzyżewski
InnerValue Investor Relations
+48 506 229 863