Answear.com posts 7.4% revenue growth in Q1 2026. Sales in Poland grow by 21%

Answear.com, one of the leaders in premium & high-end fashion in Central Europe, has summarised its results for Q1 2026. The Company generated sales revenue 7.4% higher YoY, achieving EBITDA of PLN 6.6 million. The sales margin grew by 0.3 pp YoY to 39.9%, and with the launch of the SS26 collection in March the Company recorded a clear improvement in revenue dynamics and profitability. The leader of growth in geographical terms remained the Polish market, where sales increased by 21.3% YoY.

- The past quarter was divided into two periods with markedly different sales dynamics. During the winter sales period, in January and February, sales grew more slowly, which was the result of very strong sell-through of the autumn-winter 2025 collection in Q4 of last year, as well as the deliberately demand-adjusted level of purchases of that collection. In March, with the launch of the SS26 collection, sales returned to a path of dynamic growth, and profitability also improved. Particularly satisfying are the results on the Polish market, where, despite intense competition, we are maintaining a high pace of development – comments Krzysztof Bajołek, CEO of Answear.com.

The strong pace of development on the highly competitive Polish market (+21.3% YoY) is possible thanks to a combination of effective online marketing activities and image-building initiatives, including those carried out in the concept stores at Fabryka Norblina in Warsaw.

EBITDA profitability in Q1 2026 – traditionally the weakest quarter of the year due to the winter sales period – amounted to PLN 6.6 million. The result came in below the level of Q1 2025, which was dictated primarily by maintaining high spending on digital marketing, aimed at activating sales at the lower levels of the sales funnel following the period of intensive image-building campaigns in Q4 of last year. An additional burden was the weaker dynamics of average order value, which was significantly affected by the strengthening of the Polish złoty (adjusting this indicator downwards by 1.7 pp), with rising logistics service costs completing the picture.

- The sales margin grew YoY by 0.3 pp to 39.9%, which is the result of consistent work on the product offer and the negotiation of terms with trading partners. At the same time, the net result was strongly influenced by changes in the EUR/PLN exchange rate and the related balance-sheet valuation of liabilities in foreign currencies, including under IFRS 16. Unrealised foreign exchange differences adjust the accounting result, but have no impact on cashflow – explains Jacek Dziaduś, Vice President of the Management Board for Finance at Answear.com.

Total marketing expenditure in Q1 2026 amounted to PLN 68.5 million, compared with PLN 62.3 million a year earlier.

- The high marketing costs in the first quarter are the effect of a deliberate continuation of a high level of marketing expenditure, which translated, among other things, into a 21.3% increase in sales on our home market. After adjusting for the effect of the increased returns from December 2025, registered for tax purposes at the beginning of 2026, the ratio calculated against online sales before returns remained at a comparable level to the previous year: 11.9% versus 11.7% in Q1 2025. We expect better marketing indicators in the second half of the year, due to the comparative base from last year and the changes introduced in the expenditure structure – adds Jacek Dziaduś.

Answear expects that the first half of 2026 will be characterised by a high comparative base and a smaller amount of sale merchandise, focusing during this period on preparing the optimisation of the product offer and marketing activities. The second half of the year should bring a clear improvement in results, supported by the acquisition of new premium brands, the optimisation of purchasing budgets and improved efficiency of marketing expenditure.

- We are well prepared to further scale the business and improve profitability. The newly acquired premium brands strengthen our offer and attract new customers, while the optimisation of purchasing budgets and marketing activities should translate directly into an increase in the profitability of the business in the second half of the year. Operationally and financially, we are ready for further profitable growth – concludes Krzysztof Bajołek.