Answear.com Reports 11.5% Growth in Online Sales for Q2 2026
Answear.com, one of Central Europe's leading premium and high-end fashion retailers, has released preliminary sales results for the second quarter of 2026. Online sales rose 11.5% year-on-year to PLN 438 million, marking the second consecutive quarter of accelerating growth. Over the first six months of 2026, online sales reached PLN 787 million, up 8.6% from the same period last year. The company delivered these results despite a demanding comparison base, a cold April, and a delayed start to the summer collection selling season, which shifted to May and June.
- We consider the sales growth in the second quarter strong, particularly given the cold April and the postponed start of the summer collection season. What stands out is the positive trend of accelerating sales growth quarter after quarter. We're also pleased with better sell-through rates compared to last year for the first half. This reflects our ongoing work on the collection, brand selection, and tailoring our offering to premium customer expectations — activities that also positively impact revenue – said Krzysztof Bajołek, CEO of Answear.com.
The second quarter marked another period of steady growth for Answear.com. The company is on track with its 2026 plan and is already seeing positive results from the changes it has introduced. Specific initiatives are planned for the second half of the year and will be rolled out progressively over the coming months. Answear.com will publish its full financial results for the first half of 2026 on September 22.
- Revenue reached PLN 435 million in the second quarter, up 9.0% year-on-year, and totaled PLN 814 million for the first six months, an increase of 8.2% year-on-year. Answear performs very well during full-price selling periods, which supports margins and reflects the quality of our product and marketing efforts. Despite running this year's broad-reach marketing campaigns for a longer period, we did not increase marketing costs, while still driving higher traffic and supporting sales. We're also benefiting from geographic diversification, which helps offset weaker market conditions in certain regions — we continue to monitor the situation closely and adapt accordingly. We are executing our plan consistently and remain optimistic about the second half of the year, when the impact of these efforts should become increasingly visible in our results – said Jacek Dziaduś, Deputy CEO for Finance at Answear.com.
Broad-reach marketing campaigns conducted in May and June also had a positive effect on operating metrics and sales. As in the previous year, the campaign was carried out entirely through online channels, incorporating lessons learned from earlier editions.
About Answear.com:
Answear.com is one of Central Europe's leading premium and high-end fashion retailers, offering an extensive selection of clothing, footwear, and accessories from more than 800 global brands. Its offering includes curated women's, men's, and children's collections from premium, sportswear, and denim brands. Answear.com currently operates in 12 markets, with plans to expand into additional countries. Since launching in 2011, the company has received more than 50 awards and distinctions and earned the loyalty of thousands of customers, to whom it delivers ongoing fashion inspiration through collaborations with trendsetters and industry experts. The company operates its own logistics center and proprietary IT systems, enabling high operational efficiency, cost minimization, and competitive pricing for customers. All items in a single order are shipped together in one package, reducing environmental impact and improving customer convenience. Answear.com prioritizes fast delivery — including same-day delivery in select Polish cities — and high-quality service. Loyal customers can join the Answear Club loyalty program for access to even more attractive prices.
About PRM:
PRM is a brand created to meet the needs of the urban fashion community, offering a curated selection of high-end fashion and sneaker brands alongside unique collaborations and activities that celebrate culture and design. Its distinctive product range includes brands such as adidas Originals and New Balance, along with renowned Western European labels including Kenzo, MM6 Maison Margiela, Rick Owens, J.W. Anderson, Ganni, Paul Smith, Fred Perry, Barbour, Coperni, Axel Arigato, Sportmax, and Carhartt WIP. Since April 2024, the brand's first boutique has been located at Fabryka Norblina in Warsaw, featuring a selection of PRM's most notable products.
For further information, please contact:
Maciej Kwiatkowski
InnerValue Investor Relations
+48 509 938 358