Meet the Fashion E-commerce Leader in the CEE Region

Business profile

Answear.com

Answear.com is the first Polish online multibrand store offering a wide selection of clothing, shoes, and accessories from over 800 global brands. The assortment includes carefully curated collections for women, men, and children, featuring premium, sports, and denim brands. Currently, Answear.com operates in 12 markets (Poland, Czechia, Slovakia, Hungary, Ukraine, Bulgaria, Romania, Greece, Croatia, Slovenia, Cyprus, and Italy), with plans for further expansion. Since its launch in 2011, the company has received over 50 awards and distinctions, earning the trust of thousands of customers by consistently delivering fashion inspiration through collaborations with trendsetters and industry experts.

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PRM

PRM is a brand created to meet the needs of urban communities by offering a curated selection of high-fashion and premium brands, unique collaborations, and activities that promote culture and design in its broadest sense. The product lineup includes unique offerings such as items from adidas, alongside renowned Western European brands like Marni, Vetements, Sporty & Rich, Y-3, Rick Owens, A.P.C., MISBHV, and A-Cold-Wall. PRM operates in 10 markets where Answear is present and ships to the USA as well as all EU countries, including Western Europe.

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Answear and PRM both operate independent, modern concept stores located in Warsaw's Norblin Factory. These stores combine retail functions with cultural experiences, providing customers with exceptional shopping experiences. The PRM flagship store spans 600 square meters, while Answear.com occupies nearly 2,000 square meters.

The Answear.com store features a café, a tailoring and product personalization zone, an event space, and VIP fitting rooms offering personal stylist services.

Meanwhile, the PRM Concept Store is a unique destination in Warsaw showcasing a selective portfolio of high-fashion brands, including those previously unavailable in this part of Europe. In addition to fashion, the interior is enriched with art, design, and culture, including a dedicated vinyl zone.

 

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