Development strategy
Expanding the product range - Increasing the share of premium brands in the offering, positively impacting AOV (Average Order Value) and business profitability
- Developing new product categories, including home & living
- Acquiring new customers
Sales growth in existing markets - 210 million population – operations in 12 markets
- Improving profitability in individual markets
- Building brand awareness
International expansion - Launching operations in new markets
- Leveraging the e-commerce megatrend
Private label development - Generating higher margins
- Differentiating from competitors and implementing unique marketing strategies
PRM Brand - Entering the attractive high-end sneakers & clothing segment
- Acquiring new brands – “snowball effect” – prestigious brands attracting others
- Building brand awareness
- Unlocking operational synergies